Lockton Re has used this year’s Rendez-Vous de Septembre (RVS) to set out its growth intentions with a branded client office at this year’s event in Monte Carlo.
The broker has outlined plans to aggressively expand its workforce in the coming months and used the RVS event to build brand awareness with a temporary client centre at Le Patio at the Hotel De Paris.
The space has been temporarily rebranded into the Lockton ReVitalise Cafe for the duration of the conference and is the latest example of the company’s marketing competing with Aon, Guy Carpenter and Gallagher Re who all have similar activations.
Isabella Gaster, global head of marketing at Lockton Re said that the broker’s presence this year aimed to remind clients of the support the brand offers, with its on-brand wellness centre.
“We wanted to be able to offer our clients and partners somewhere where they could grab a healthy snack and recharge away from the hustle and bustle of the conference.” she said.
The temporary space features greenhouses with the Lockton Re logo which double as meeting spaces for the broker’s clients and partners.
The company has adopted the slogans ‘fierce Independence’ and ‘empowered people’ as its catchlines for this year’s event, which can be seen on plaques around the centre.
As part of their wider presence, Lockton Re have branded Mercedes cars transporting clients and colleagues between meetings, in keeping with the now established tradition of brokers branding vehicles at the event.
In the lead up to this year’s event, Lockton Re’s chief executive officer, Tim Gardner, told Reuters publication, The Insurer, that the company is looking to hire a wave of talent in the coming months to top the 35% growth achieved in the last financial year.