Third party bank and fintech affiliates are increasingly investing in video content and email marketing to engage audiences, a new report has revealed.
The report, ‘2024 Financial Industry Affiliate Marketing Survey’ surveyed 110 finance-focused affiliates, influencers and publishers across North America about current trends and concerns in the industry.
Aimed at fintech marketers aiming to integrate affiliate marketing into their strategies, the report highlighted top tips for success from finance-focused affiliates.
Affiliates recommended looking for partners who create relevant content and are motivated to succeed in a performance-driven environment, as well as treating affiliates as an extension of marketing teams by sharing best practices, tips, and marketing assets.
The affiliates surveyed stated that their biggest value to banks and fintechs was in delivering cost effective acquisition (46%) and brand credibility (23%).
Many affiliates believed they have a role to play in upper funnel awareness and lower channel decision-making.
In 2024, 48% of affiliates focused on video content and 42% on email marketing, stressing the importance of multi-channel marketing strategies to engage audiences.
When quizzed about their concerns, affiliates listed economic uncertainty and algorithm changes as top concerns in 2024, fearing an inability to maintain their digital presence over time.
The report was conducted by Intel Connect, and compares the insights and trends shaping financial services affiliate marketing.