Credit group Clearpay has appointed an agency to handle its media planning and buying.
Bountiful Cow has been appointed following a three-way pitch process managed directly by Clearpay and begins in January 2025.
The agency has been tasked with driving brand growth by maximising audience engagement, and implementing “disruptive, cut-through communications” that deliver a ‘relative advantage’ against Buy Now, Pay Later (BNPL) competitors.
Joel Moran, vice president of marketing, at Clearpay, said the company has a “consumer-centric business model” which has generated “a loyal and engaged base of customers who love the simplicity” of its product.
“We will be looking to Bountiful Cow to grow this base even further with outstanding and highly creative executions,” he added.
Clearpay allows shoppers to pay for purchases in four instalments over six weeks, interest free.
Clearpay says that, by offering their product at the checkout, merchants are providing payment choice and flexibility to their customers.
The Clearpay Shop Directory generates an average of one million referrals to merchants each day.
The company is known as Afterpay in the US, Australia, New Zealand and Canada. It was founded in Australia in 2014 and was launched in the UK in 2019. Globally, the brand has more than 24 million active consumers and more than 348,000 merchants.