Deutsche Bank has visited four UK universities with an interactive creative exhibition designed to challenge perceptions and present a fresh vision of banking.
The “Make Your Mark” campaign features an interactive graffiti installation at the University of Edinburgh, Loughborough University, the London School of Economics and Political Science (LSE) and Imperial College London.
At the exhibition, students can create their own artwork or choose a print from one of the bank’s commissioned artists, and they can also live-print their own tote bag to take home.
This concept draws on a double meaning: at Deutsche Bank, every employee is encouraged to make their mark on the industry, with their contributions genuinely valued. On campus, this ethos is brought to life by allowing students to literally make their mark through interactive features such as a digital graffiti wall and screen printing.
The campaign aims to inspire the younger generation to view banking as a creative, diverse sector that offers early talent the chance to make a meaningful impact, challenging the perception of banking as a corporate, outdated, and formal industry.
This brand awareness campaign engaged students in a meaningful and memorable way while also reflecting Deutsche Bank’s legacy of fostering creativity and innovation, both in business and through its global support for the arts.