Money 20/20 USA’s closing day promises a rich line-up for marketers, with sessions spotlighting customer experience, data-driven storytelling, and the evolving role of AI in financial marketing.
From early morning meetups to high-impact panels, the agenda is packed with insights tailored for brand builders and growth strategists.
The day kicks off with the “Marketing Meet Up” at The Intersection Hub, offering a prime networking opportunity for marketers to connect and share strategies.
Shortly after, “Beyond the Backend: Crafting Customer-First Narratives in Finance” explores how storytelling can elevate fintech brands in a crowded marketplace.
“Commercialising Innovation: A CMO’s Crash Course in B2B Product Launches” is a must-attend for marketing leaders navigating go-to-market complexity.
Other highlights include “No More Paper Cuts: Transforming Financial Marketing with Real-Time Data,” which dives into how marketers can harness data to personalise campaigns and reduce friction.
Meanwhile, “Invisible in AI: The New Threat to Fintech Brands” warns of the reputational risks posed by opaque algorithms and offers strategies to maintain brand trust.
For those focused on customer experience, “Engaged or Annoyed?” examines the fine line between helpful contact and disruptive friction. And “Debunking The Privacy Myth in Next-Gen Financial Personalisation” tackles the challenge of balancing personalization with consumer privacy expectations.
Women leaders take the spotlight in “Women Leading with Cognitive Banking,” showcasing how AI can be monetised while building trust.
The day wraps with “Fintechs Using AI to Cut Costs and Gain Market Share,” offering tactical insights for marketers driving efficiency.
With a blend of strategic vision and tactical depth, the final day delivers a compelling curtain call for fintech marketers.