Freeway Insurance is set to become the fourth ‘Premier Partner’ of the NASCAR Cup Series in 2026, joining Coca-Cola, Busch Light and Xfinity.
The multi-year deal also names Freeway as NASCAR’s official insurance partner and the title sponsor of the fall NASCAR Cup Series event, the Freeway Insurance 500, at Phoenix Raceway.
Under the agreement, Freeway Insurance will serve as the exclusive insurance provider for NASCAR, its social media channels and all tracks hosting national series races.
The partnership reflects a shared goal between NASCAR and Freeway Insurance to engage fans and customers nationwide, both on and off the track, through authenticity, innovation and trust.
Cesar Soriano, CEO of Freeway Insurance, said: “At Freeway Insurance, we’re proud to partner with NASCAR — a sport that embodies the same energy, trust, and drive that define our brand,
“Trust is the foundation of what we do — whether its helping families protect what matters most or standing alongside a sport that fans trust and love. NASCAR’s fans and our customers share the same values: determination, family, and a love of the open road.”
The partnership expands on Freeway Insurance’s existing presence in NASCAR, where the insurer has sponsored Cup Series driver Daniel Suárez for the past five seasons.