eToro has rolled out a locally tailored, AI-powered advertising campaign across the UAE to spotlight eToro Club, its loyalty programme for valued clients.
The campaign, titled Elevate with eToro Club, was developed in partnership with Secret Level, an AI-native entertainment studio, using AI production tools including Google’s Veo 3.
The advert will appear across TV, digital, radio, and out-of-home channels throughout the UAE.
Set against the streets of Dubai, the ad follows a man who joins eToro Club on his phone and suddenly ascends along a skyscraper. As he rises, the benefits of eToro Club unfold around him, showcasing exclusive perks such as personal account managers, discounted exchange fees, global airport lounge access, and invitations to exclusive events. The journey concludes with a gesture of Arab hospitality at a VIP gathering atop the building, reflecting eToro’s promise to elevate clients’ investing experiences.
This campaign continues eToro’s focus on AI-driven creative. The platform previously debuted its first AI-generated ad during the Paris Olympics in July 2024, followed by a Times Square spot featuring a bull-versus-bear dance battle for its New York State launch. eToro also partnered with Google DeepMind on one of the first TV and YouTube campaigns fully created using Veo 2 technology.
George Naddaf, managing director at eToro MENA, said: “With this campaign, we wanted to reflect that forward-thinking spirit, by using AI not just as an investment tool but as a creative partner, as it allows us to produce localised content with speed and precision,
“At the same time, we wanted to spotlight eToro Club, our unique loyalty programme. The Club sets us apart by providing premium tools and experiences designed for the local audience. AI allowed us to showcase these benefits through familiar visuals, like the scenes of Arab hospitality, ensuring the story feels relevant to Emirati investors.”