Allianz has teamed up with global ambassador Harry Kane in a campaign focused on belonging, teamwork and the power of sport to connect communities.
The insurer “opened the doors” of the Allianz Arena for Kane to surprise fans who, like him, moved to Munich from abroad and found a sense of belonging through football.
The narrative of the film ties directly into Allianz’s brand purpose of creating spaces where people can enjoy sport and feel part of a wider team.
The campaign is designed as a global relay, with the ball metaphorically passed from stadium to stadium across Allianz’s international footprint – from Munich and Nice to London, São Paulo and Milan – underscoring the insurer’s ambition to unite people around the world through shared sporting moments.
As Allianz’s global ambassador, Kane is positioned as the embodiment of the firm’s core values of family, dedication, fairness and teamwork. The partnership is framed not only as a showcase of sporting excellence but also as a joint effort to support and protect families, champion mental health and promote the highest standards across the business.
Allianz’s relationship with Kane’s club, Bayern Munich, dates back to 2000 and has grown steadily over the years. It now includes naming rights for the Allianz Arena and sponsorship of the men’s, women’s and youth teams in a contract that has been secured through to 2033.