Business bank Allica Bank has launched a new brand campaign as it looks to position itself as the go-to banking partner for established SMEs in the UK.
The ‘Like your business bank again’ campaign targets mid-sized enterprises that sit between traditional high street banks and consumer-focused fintechs – a segment Allica argues is still underserved.
It aims to raise awareness of the common frustrations many business banking customers still face, such as fragmented support and impersonal service, contrasting this with Allica’s relationship-led approach.
The bank, which has invested in proprietary technology alongside dedicated relationship managers, offers direct phone, email and WhatsApp access to its customers.
The campaign – centred on familiarity and customer service – includes a series of films and out-of-home placements depicting relationship managers embedded in customers’ day-to-day environments.
Georgie Burks, interim head of marketing at Allica Bank, said: “Business banking has become strangely impersonal. You’re passed around, put on hold, treated like a number – and for a lot of business owners, that’s just been accepted as normal.”
“This campaign challenges that. It shows what it looks like when a bank actually knows your business, and why that shouldn’t be exceptional.”
In 2025, Allica’s pre-tax profits rose 34% to £43.7m, while its Business Reward Account customer base increased to more than 14,000.
The bank is now valued at $1.2bn and was ranked in the Financial Times’ FT1000 (Europe’s fastest-growing companies) index in 2025.