Ameriprise Financial has launched a new national advertising campaign in the US, building on its Advice Worth Talking About brand platform.
The campaign uses real-life scenarios to show how Ameriprise advisors help clients reach their financial goals, with each TV spot built around a specific proof point.
“Integrity Matters” focuses on the firm’s history dating back to 1894 and its inclusion in TIME’s America’s Most Iconic Companies list for 2026. “Advice You Can Rely On” highlights its 4.9 out of 5 client satisfaction rating, while “Confidence Makes the Difference” draws on survey data showing more than nine in ten clients are likely to recommend the firm.
Jen Simonds, Vice President, Consumer Marketing and Content Strategy at Ameriprise, said: “As consumers navigate an increasingly complex financial landscape, trusted advice has never been more valuable.”
The spots run in 30-second and 15-second versions across national broadcast and cable networks including CBS, NBC, ESPN, Bloomberg and Fox Business, and on streaming platforms including Netflix, Disney+ and HBO Max.
Digital and native advertising, online video, social media and podcast sponsorships complete the campaign.
The campaign is also designed to support Ameriprise’s network of more than 10,000 advisors, helping them differentiate their practices, build trust with prospective clients and deepen existing relationships.
Bill Williams, President, Ameriprise Wealth Management Advisor Group, said: “Our reputation is a significant advantage for advisors.”
The campaign was developed by Invisible Man, with MayoSeitz Media handling media buying.
Wealth managers continue to invest in brand campaigns centred on the value of human advice, as digital platforms compete for the same clients.