American Express Global Business Travel (Amex GBT) has launched its inaugural global brand campaign aimed at redefining how business leaders and travellers view corporate travel.
The Great Ideas Travel campaign, which was developed in partnership with creative agency Droga5 London, seeks to underscore the power of face-to-face business interactions in sparking innovation and driving meaningful progress.
The campaign uses relatable, human-led storytelling to demonstrate the value of meeting in person, which is something that can’t be replicated on a screen or paper, according to Amex GBT.
As the business world continues to navigate economic uncertainty and shifting work patterns, Great Ideas Travel seeks to remind audiences of the irreplaceable value of in-person moments with colleagues, clients and collaborators.
Alisa Copeman, CMO at Amex GBT, said: “Great Ideas Travel is a new way of telling the Amex GBT story,
“Working with our global creative partners, we have brought to life the experience that Amex GBT delivers every day, through its people and technology. We have built a campaign that demonstrates the importance of business travel, and the energy and magic created when you bring people together.”
The campaign also introduces Amex GBT’s refreshed global brand identity, which will be seen across TV, digital, social media, out-of-home advertising, and major business travel events. It aims not only to reach customers but also to motivate the company’s own 18,000-strong workforce.
The full TV commercial and additional campaign content are available via Amex GBT’s LinkedIn, Instagram and Facebook channels.