American Express has published a photoblog showcasing multiple international brand activations that took place in June including members events in France, Switzerland, South Africa and the US.
The payments giants has invested substantial amounts in experiences to enhance member benefits over the past decade, which is clear from the exclusive events that range from gastronomic experiences to major sponsoring championships.
In June alone, the group hosted members at the US Open Gold Championships, the Tony Awards, the Canadian F1 Grand Prix, the premiere of FX’s The Bear Season 3, a private dining event at Chefs d’Oeuvre and an event at First Thursdays at the Keyes Art Mile in Johannesburg.
Earlier this year, Stephen Squeri, chairman and chief executive officer of Amex said the company’s focus on marketing and client interactions were resulting in solid commercial growth for the business during 2024 so far.
He said: “Our continued investments in our value propositions, marketing, brand and technology capabilities have helped drive high levels of engagement with our premium customers. We continue to attract high-spending, high credit-quality customers to the franchise.”
June’s Amex experiences also included the first ever golfing tournament for Centurion Members at Golfclub Engelberg-Titlis in Switzerland.
At the event, members of Amex’s exclusive Centurion programme competed in several rounds of golf and were able to network over a four-course dinner in the club house with dishes prepared by Chef Antonio Colaianni.
The company has been a big supporter of golf in 2024, having built a temporary “club” for card members at the US Open, where customers could take Amex Radios and complimentary water bottles, and buy exclusive merchandise.
The full blog is available here.