Ardonagh Advisory will change its name to Everywhen as part of a major rebrand.
The UK platform of the Ardonagh group, which has more than 45 trading names across insurance broking, health and employee benefits, said the idea is to highlight its commitment to further integration of the group’s UK advisory businesses.
Phase one will see the platform name rebrand this year. It is expected that most trading brands will then start to change into 2026, including the Towergate brand.
However, some firms will continue to trade under their current brands.
This includes Geo Underwriting, Bravo Networks, Usay Compare, Footman James, Lorega, RiskSTOP, Stallard Kane and Thompson and Bryan.
As part of the move, Rob Worrell’s job title will change from chief executive at Ardonagh Advisory to chief executive at Everywhen.
He will continue to oversee the work of the platform’s 4,500 staff across more than 140 offices in the UK.
Worrell said: “Everywhen is a new chapter in our story. We’ve spent years developing our proposition and building a shared culture and vision. As one business, bringing everything under a single, meaningful brand name makes sense,
“What all the businesses that have joined us have had in common from day one is their expertise in their field and their commitment to the clients and customers they serve. We help everyone protect their every day – whatever it holds.”