Navigating levels of customer understanding
Words: Chloe Whelan When simplifying complex concepts, the most important step is to consider your audience’s level of understanding, insurance...
UK watchdog releases “finfluencer” guidance
The Financial Conduct Authority (FCA) has today published finalised guidance on financial promotions on social media. The guidance follows on...
Sports marketers urged to expand ROI metrics
Words: Niamh Smith FP Live! panellists have encouraged the adoption of employee engagement and media value equivalency metrics. As more...
Targeting is key to securing customer loyalty
Words: Niamh Smith Targeting is particularly effective for brands with limited budgets, according to FP Live! panellists. Marketers have been...
Marketers leverage sustainability regulations
Words: Chloe Whelan Sustainability is not a box-ticking exercise and yet there are regulatory boxes that must be ticked, panellists...
Influencers are underutilised in financial marketing
Words: Chloe Whelan How to use (and not use) influencers in financial marketing was a topic in keen focus at...
Insurance marketers must justify resources
Words: Chloe Whelan In a recessionary context, many UK and global marketers have had their budgets cut and been told...
Data-driven insights to boost stakeholder relationships
Marketers should leverage data to elevate conversations with key stakeholders, according to financial marketers at this year’s FP Live!. Taking...
Marketers must prove their value in uncertain times
Words by: Simon Watkins Tough economic conditions and fast-moving financial markets are an opportunity for marketeers to prove their value...
Opinion of Consumer Duty remains divided
Words: Niamh Smith Julian Sampson argues the TCF framework was sufficient in improving engagement with customers. Financial services remains divided...