Marketers to adapt advertising strategies
Marketers must adapt to overcome the challenges of a cookieless marketing environment, according to a report by software company Capterra....
Watchdog cracks down on misleading promotions
The Financial Conduct Authority (FCA) has proposed new guidelines for firms using unregulated “finfluencers” to promote financial products. The guidelines...
FP Live!: Monday 18 March
The countdown to Financial Promoter Live!, the UK’s freshest conference for forward-thinking financial marketers and comms professionals, has begun. Our...
Financial Promoter shortlisted at major awards
Rhotic Media has been shortlisted for “outreach campaign of the year" at the European Content Awards for the launch of...
Marketing with diversity in mind
In the wake of new Consumer Duty and proposed diversity rules – which demand accessibility in all aspects of customer...
Santander files complaint with advertising watchdog
Santander has reportedly lodged a formal complaint with the ASA about a campaign by Nationwide, according to Sky News. The...
Financial Promoter Live! is CPD certified
FP Live!, Financial Promoter’s in-person event dedicated to marketers, has been certified by CPD, a leading organisation for certifying training...
Capital rebranding: LSEG looks ahead
The London Stock Exchange has suffered sharp declines in listings in recent years, in line with a global trend. The...
Ever-evolving expectations for marketers
Financial marketers are increasingly under scrutiny for every penny spent. With a growing list of expectations, how are they adapting...
Conflicting martech trends
Artificial intelligence, authenticity, and personalisation need to be key themes in 2024, Brandwatch’s “digital marketing trends” report has revealed. Some...