Lloyds Banking Group is considering axing Halifax as a standalone brand and could start phasing Halifax out as early as...

Mastercard has partnered with JD.com to break into the Chinese market through a distribution route that traditional marketing alone could...

CardWorks has rebranded as CardWorks Financial Group, unifying its family of credit and payments businesses under a single group identity for the first time.  The...

Ally Financial has launched a new brand campaign to reposition itself as a financial partner for everyday moments, rather than...

Monzo has renewed as Coventry City’s front of shirt sponsor after the team’s promotion from the Championship, seeing the partnership enter its third consecutive season with the...

Revolut has launched a gamified savings product in the UK designed to secure long-term retail deposits by rewarding consistent saving behaviour rather...

PayPal has secured its first NFL club partnership with the Seattle Seahawks, embedding its payments platform into the team’s ticketing and gameday...

Vanguard is using its third annual Tough Mudder to maintain distributor and adviser adviser relationships outside the traditional marketing channels, with...

As fintech accelerates and becomes more complex, marketing has become the frontline for building understanding, trust and sustainable growth.  That...

PGIM has launched a new global brand campaign aimed at reinforcing its investment philosophy and differentiating on process rather than product.  The...