Marketing spends on pause amid budget uncertainty
Revisions to total marketing budgets were put on ice during the third quarter of 2024 according to the latest IPA...
UK public expect responsible business now more than ever
The British public expects more from organisations than ever before and looks to businesses to lead positive social and environmental...
Scottish Widows supercharging digital engagement
Scottish Widows is investing £100m in supercharging its digital engagement to help more people connect with their pensions and close...
Creative consistency is key to building stronger brands
Creative consistency is key to building stronger brands, according to new research from System1 and the IPA. The study Compound...
Santander uses iconic partnerships to build connections
Santander is featuring iconic partnerships in its latest advertising campaign to emphasise the banks' ability to connect clients to the...
Marketers struggle to balance content with consumer duty
Financial services companies are struggling to meet Google’s criteria for good content and navigating artificial intelligence (AI), new research has...
Working Group launched for financially vulnerable
Smart Money People has launched a new cross-industry working group to help improve communication to vulnerable customers. The group’s objective is...
IPA launches model to drive marketing effectiveness
The Institute of Practitioners in Advertising (IPA) is encouraging marketers to adopt a formal learning agenda to drive effectiveness, in...
Long-form content resurging in popularity
Long-form content has experienced a resurgence in popularity in the past 12 months, a new study has revealed. The research...
MyGuava Partners with QPR for Fan Payment Cards
MyGuava has announced a partnership with Queens Park Rangers (QPR) Football Club to introduce a new range of exclusive fan...