CMOs to upgrade content marketing for lead gen boost
More than half of CMOs (51%) in Asia-Pac (ex-Japan) want to improve the quality of their content marketing to boost...
Generative AI to transform marketing creativity
62% of marketers believe generative AI will enhance creativity and innovation in marketing. A report by research institute Capgemini, “Generative...
Make My Money Matter incites celebrity endorsement
Make My Money Matter has launched a video campaign to expose the relationship between UK pension schemes and the fossil...
Citibank leverages passion for football
Citibank has launched its first football promotional campaign in Singapore, offering customers the chance to attend the UEFA Champions League...
Virgin Money boosts consumer confidence
Virgin Money has launched a pension scheme in partnership with abrdn to help customers take control of their retirement finances....
Content is the competitive edge
Brand success relies on the content marketers deliver for their new and existing customers, according to a report. Cloud-based content...
Fostering financial inclusivity for female investors
Financial marketers need to do more to nurture financial inclusivity for women, according to a report. A study by banking-as-a-service...
Brand investment heavily influences analyst sentiment
Marketing is the highest scoring factor that financial analysts consider “very important” when appraising a listed company. New research from...
Direct Line invests in audio identity with new anthem
Direct Line has refreshed and revived its corporate audio signature and sonic asset, ahead of a new national campaign. The...
Quilter courts advisers with cobranding initiative
Quilter is allowing financial advisers to jointly brand parts of its client platform, so intermediaries' clients see their IFA’s brand...