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AXA partners with Publicis Sapient to scale global AI deployment

by Megan McCabe
09.09.2026

AXA has announced a strategic partnership with Publicis Sapient as the insurer accelerates the next phase of its artificial intelligence transformation programme.

The collaboration will focus on expanding AXA’s vendor-agnostic Global AI Hub, a platform designed to help the group deploy AI agents securely, responsibly and at scale across its international operations.

The initiative aims to reduce both development costs and time-to-market by providing AXA entities with a shared AI infrastructure, allowing local teams to concentrate on delivering business value rather than building common AI foundations independently.

The first version of the Global AI Hub was launched in July and is already being used by five AXA entities, including operations in the UK, France, Germany, Switzerland and AXA XL.

The platform provides governance, security, compliance and operational oversight throughout the AI lifecycle, while enabling AXA to manage and deploy different large language models (LLMs) and AI capabilities across a range of business applications.

Current use cases under development include motor claims automation, customer email processing and enterprise knowledge management.

Matthieu Caillat, Group Chief Technology & AI Officer and Chief Executive Officer of AXA Group Operations, said the partnership would help the insurer accelerate AI adoption while maintaining the governance standards required in a highly regulated industry.

“Artificial intelligence represents a unique opportunity to enhance our innovation capabilities, support our employees and better serve our customers,” he said.

“As we continue to scale AI across the Group, our priority is to combine safe and efficient artificial intelligence, strong governance and practical business applications that create lasting value.”

The partnership combines AXA’s insurance and responsible AI expertise with Publicis Sapient’s enterprise AI engineering capabilities and specialist talent.

David Murphy, Head of Financial Services EMEA & APAC at Publicis Sapient, said enterprise AI delivers the greatest value when supported by strong engineering foundations and industry expertise.

“We are excited to partner with AXA to establish the enterprise AI capabilities, engineering approaches and the necessary governance to accelerate AI adoption securely and consistently across the Group,” he said.

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