AXIS Capital has refreshed its brand identity to elevate its position as a leader in specialty insurance and reinsurance.
The brand update also includes a global campaign featuring the tagline “specialty solutions, elevated,” which showcases AXIS’s commitment to meeting the needs of its customers through its products and services.
Joe Cohen, chief marketing & communications officer at AXIS, told Financial Promoter the brand refresh and campaign leans into the company’s heritage as an expert in specialty underwriting.
“Through the creative delivery of this campaign, we’re illustrating through actual risk scenarios how our team applies an elevated approach to helping customers both manage their risks and realize business opportunities in an environment that is constantly changing,” said Cohen.
The campaign video showcases examples of actual risk scenarios using striking imagery, illustrating the seamless experience that customers should expect when working with AXIS.
“The new brand identity and campaign illustrate our ability to help customers find solutions in a dynamic risk environment – and turn challenges into opportunities and opportunities into new possibilities,” added Vince Tizzio, President and CEO of AXIS.
AXIS Capital is a global provider of specialty lines insurance and reinsurance, with 28 offices worldwide.