Specialty insurer and reinsurer AXIS Capital has launched a global brand campaign to mark its 25th anniversary, highlighting its heritage in specialist underwriting and its ambitions for future growth.
The campaign, unveiled on 8 September, celebrates the company’s journey from a start-up established in the aftermath of the September 11 attacks to a global specialty insurance and reinsurance group with $35 billion in assets and $7.7 billion in total capital at the end of 2025.
AXIS was founded in 2001 to help address a shortage of specialist insurance capacity following the attacks and has since expanded its presence across Bermuda, the US, Europe, Singapore and Canada.
The anniversary campaign builds on the insurer’s refreshed brand identity introduced in 2023 and centres around the theme “25 Years of Specialty Solutions, Elevated.”
Activities will include multimedia advertising, digital marketing initiatives, internal engagement programmes and a series of campaigns showcasing what the firm describes as “25 moments” of specialty leadership over the past quarter-century.
Vince Tizzio, president and chief executive officer of AXIS, said the company’s purpose remains rooted in helping clients navigate complex risks.
“AXIS was founded at a time of profound uncertainty, when customers and brokers needed specialist capacity, underwriting expertise, and the confidence to move quickly in complex markets,” he said.
“Twenty-five years later, that purpose continues to define who we are.”
The campaign also seeks to spotlight the role AXIS employees have played in supporting customers, colleagues and communities while developing specialist insurance solutions in increasingly volatile market conditions.
Tizzio added that the anniversary provided an opportunity to connect the company’s history with its future ambitions.
“Through this brand campaign, we are connecting our past to our future as we continue to advance our vision of being the top specialty leader in the world,” he said.
The campaign includes updated branding, anniversary-themed creative assets and a new brand video showcasing the company’s evolution and underwriting expertise.