Barclays celebrates football sponsorship

Barclays has launched a new campaign celebrating 20 years of football partnerships. 

The campaign ‘Here for the Land of Football’ features a 30-second spot of football heroes such as Erling Haaland, Katie McCabe and Bukayo Saka. It highlights Barclays’ work in schools and communities through the game. 

Narrated by Ian Wright, the short film brings professional players, school children, community players and fans together into the frame.   

Featuring the biggest names across the Barclays Women’s  Super League and Premier League, the assets are available on VOD (video on demand), social and digital channels. 

“Here for The Land of Football demonstrates not only our commitment to supporting grassroots football, but also celebrating the elite levels of the game,” said Tom Corbett, Barclays group head of sponsorship and media. 

“We recognise the power of football to benefit young people’s lives, and we look forward to continuing our work, alongside our partners, to implement initiatives such as the Barclays Girls’ Football School Partnerships and Barclays Community Football Fund to make sure the game we all  love can be enjoyed by all.” 

The final line of the film reads “from schools to stadiums, we’re here for it all… Barclays, here for the land of Football’, encapsulating the campaigns message that the bank intends to keep supporting football at all levels in England. 

Barclays commitment to football can be viewed in the bank’s £30m investment into women’s football between 2022-25, through title sponsorship of the Barclays Women’s Super League and Barclays Women’s Championship. 

Ian Wright, ex-Arsenal and England player, said, “Anyone involved in football, as a player or a fan at any level of the game, knows how it can bring us together. That’s why I’m happy to be part of The Land of Football – Barclays’ celebration of all things football, for everyone.” 

Barclays has been a Premier League sponsor for 23 years and became the first title sponsor of the Women’s Super League in 2019. 

The full video can be seen on the bank’s website.