Barclays unveils Wimbledon sponsorship programme

Barclays has released further details of its support of this year’s Wimbledon Tennis Championships, including the sponsorship of a fanzone and juice bar.

The Barclays Fanzone will be a dedicated area within the championships, where spectators can enjoy interviews with tennis players and photo opportunities.

The “Deuce Bar” will serve reusable cups from Clubzero, a business that is part of the Unreasonable Impact initiative, of which Barclays is a partner. The Barclays Clubhouse Parkside, meanwhile, will play host to competitions, prizes, tickets and merchandise.

There will also be a tennis simulator where fans can play against Frances Tiafoe. Tiafoe has already been revealed as the company’s tennis ambassador in advance of the event and will be the lead in a global TV advertisement.

In a media statement, Tiafoe, said: “Wimbledon is everything. Growing up when I was a kid hitting a ball against the wall and dreaming, I was always imagining playing at Wimbledon.

“I hope by doing what I love and (hopefully) continuing to have good results that I can inspire kids that look like me, that are growing up in challenging situations, to take up sports, to take up tennis.”

Tom Corbett, group head of sponsorship and media at Barclays, added: “We’re incredibly excited to be bringing our partnership with Wimbledon to life for the first time for tennis fans to enjoy.

“Our joint commitment to create opportunities through programmes such as Set for Success means our partnership can deliver a deep and long-lasting impact for young people across the country.”