Spanish bank BBVA has announced a new partnership with Inter Milan FC, using football, technology and digital experiences to create new ways of engaging customers and fans.
The multi-year partnership will see BBVA become the Official Sleeve Partner of Inter’s men’s first team, women’s team, U23, U20 and Inter Legends squads.
The bank will also become the Front Jersey Partner for the club’s youth academy teams, supporting both the men’s and women’s divisions from U18 level and below.
The partnership forms part of BBVA’s wider brand strategy to build stronger customer relationships through innovation, digital experiences and cultural partnerships.
Through the collaboration, BBVA and Inter will develop exclusive content, fan initiatives and customer experiences designed to connect with one of football’s largest global audiences.
Walter Rizzi, Head of Digital Banking at BBVA Italy, said the partnership reflects the bank’s commitment to the Italian market and its focus on using technology to create more meaningful customer experiences.
“Together with Inter, we want to combine the reach of one of the world’s most iconic football clubs with BBVA’s digital capabilities to deliver meaningful experiences,” Rizzi said.