Bitget has partnered with La Liga on a campaign that likens the precision of elite football to the strategic thinking needed for smart crypto trading to showcase the cryptocurrency exchange’s suite of trading tools.
The three commercials feature Raphina, the Brazilian winger for Barcelona FC, showcasing his skill in outmanoeuvring defenders with precision to reflect how Bitget’s tools help traders navigate the crypto markets with precision and foresight.
Gracy Chen, CEO at Bitget, said: “What excites me most about this partnership isn’t just the shared spotlight between crypto and football; it’s how fundamentally alike these worlds are. When Raphinha receives the ball, he’s processing positioning, momentum, and opportunity in real-time, much like a skilled trader reading market movements.”
To boost engagement around the campaign, Bitget will launch user education initiatives and trading challenges, giving participants the chance to win exclusive La Liga prizes, including tickets to a Barcelona match.
The partnership between Bitget and La Liga is built on shared values as La Liga’s reputation for embracing technology aligns with Bitget’s mission to make crypto trading accessible and intuitive.
In addition, both industries thrive on strategy, timing and execution – whether it’s a perfectly placed through ball or a well-timed trade.
Jorge de la Vega, executive director of La Liga, added: “In football, split-second decisions make the difference between a goal and a miss,”
“Partnering with Bitget reflects our shared focus on innovation, performance, and strategy—whether on the field or in the markets.”
This campaign marks a new milestone in Bitget’s expanding sports legacy, following partnerships with football legend Lionel Messi and Italian club Juventus.