BingX, a cryptocurrency exchange and Web3 AI company, has celebrated Chelsea FC’s victory in the 2025 FIFA Club World Cup with a global campaign designed to unite fans and users worldwide.
As the club’s official crypto exchange partner, BingX launched a campaign inviting global fans to share mark the victory, with every participant guaranteed a reward. Prizes include limited-edition Chelsea training kits, matchday experiences and special trading incentives.
Vivien Lin, chief product officer at BingX, said: “At BingX, we believe success is built on trust, resilience, and innovation — values Chelsea embodies on and off the pitch. Their victory is not only a win for the club but also for every fan who believed in the journey,
“As their official crypto exchange partner, we are proud to stand with Chelsea as they reach new heights — and we will continue innovating to ensure our users win alongside us.”
The partnership between BingX and Chelsea began in 2024, coinciding with both brands entering growth phases. While Chelsea was rebuilding a youth squad, BingX was establishing itself in the crypto market.
As part of their ongoing partnership, BingX unveiled the official 2025/26 Chelsea FC men’s training kit earlier this summer, kicking off the new season with the shared campaign theme: Trained on Greatness.
The collaboration aims to highlight a strategic alignment between two high-performance brands united by belief, discipline and a focus on future growth. Together, BingX and Chelsea are seeking to push boundaries where sport meets Web3 innovation.