Congizant put its partnership with the Aston Martin F1 team on show at this year’s FT Global Banking Summit.
The information technology company hosted an F1 simulator for attendees in a bid to showcase Cognizant’s dedication to cutting-edge technology and immersive experiences.
Reflecting on the event, Jennifer O’Neill, marketing lead, financial services, at Cognizant, told Financial Promoter the simulator helped foster connections among delegates and generate excitement around the brand.
“Our partnership with the Aston Martin Cognizant Formula One Team stems from our strategic priority of enhancing Cognizant’s global brand recognition, and strategic partnerships that align with our audience’s interests and passions are an effective means to achieve this goal,” said O’Neill.
The organisation used the event to promote its latest report, “Banking in 2035,” as well as showcase its expertise in design and digital transformation.
“Our primary objectives for participating in the conference were to enhance brand awareness and cultivate new connections,” O’Neill said. “The return on investment will be evaluated in the coming weeks and months as we gauge the event’s overall success.”
The FT Global Banking Summit brings together leading figures within the banking sector and was held in London on 27–29 November 2023.