COINPAYMENTS, a global digital payment gateway, has joined forces with Aston Martin Aramco Formula One to become global partner of the team.
Under the partnership, the COINPAYMENTS logo will feature on both the AMR25 car and the drivers’ race suits. On-car branding made its debut at the 2025 Abu Dhabi Grand Prix on December 7, appearing on the headrest side of the car during the season finale.
The collaboration unites two brands built on trust, innovation, speed and high performance.
Ali Rafi, CEO of COINPAYMENTS, said: “This partnership represents a powerful alignment of our values – innovation, performance, and precision. As our business continues to grow exponentially, we’re dedicated to delivering digital payment solutions that move as seamlessly and efficiently as a Formula One car on the track,
“Working alongside a brand that epitomises excellence and forward-thinking allows us to showcase the power of technology to enhance the payment experiences of businesses and individuals across the world. Together, we can push the boundaries of innovation on the global stage.”
The announcement was marked with a unique activation as an Aston Martin Aramco F1 car was transported from Dubai to Abu Dhabi on a superyacht. During the Grand Prix weekend, both brands also hosted key partners and customers to celebrate the partnership.