WhiteBIT has signed an agreement to become to official cryptocurrency exchange partner and official sleeve partner of Juventus.
The cryptocurrency exchange has signed a three-year deal, whereby the WhiteBIT logo will appear on the men’s first team jersey sleeve from the FIFA Club World Cup 2025 and throughout the following three seasons.
Under the new agreement, WhiteBIT replaces Azimut, an independent global asset and wealth management group that became the official sleeve sponsor last October.
The collaboration aims to support Juventus’ digital transformation efforts by exploring new technologies to enhance fan engagement and advance the club’s commercial and community goals.
The partnership with WhiteBIT will focus on providing fans of the men’s and women’s first teams with exclusive digital content, innovative activations and joint initiatives. These seek to offer new ways for Juventus’ global supporters to engage with the club both online and in person.
Volodymyr Nosov, founder and CEO of WhiteBIT, said: “This partnership marks a major milestone in our mission to make cryptocurrency more accessible to an increasingly wider audience. Together, we’ll create new, tech-driven ways to connect fans with their favourite team.”