Travelers Insurance has launched an advertising campaign showcasing its solutions in cyber and natural catastrophes, among other business lines.
The American insurer which has sizable operations in the UK and Ireland has rolled out a series of videos to support its brand manifesto.
The launch of the campaign is designed to coincide with the Travelers Championship – a major golf event within the PGA Tour – which will form one of eight of what the company has labelled “signature events” for 2024.
This latest campaign aims to showcase the organisation’s company culture and the commitment that the business has to its clients.
Created by agencies TBWA, Chiat and Day, the campaign uses customer case studies as the inspiration for real life problems that the insurer has worked to solve.
The cyber video, for example, explains how a small business owner was targeted by cyber hackers and how Travelers responded.
In a statement, Alan Schnitzer, chairman and chief executive officer of Travelers said the aim of the brand manifesto, launched in 2023, was to emphasise the business’s commitment to a “shared purpose”.
“In a world that is all too polarised, our business demonstrates the power of common cause to unite people across distance and differences,” he said.
“Our shared sense of responsibility drives us, and we believe it can unify our communities, too.”
You can watch the latest campaign videos, here.