Danske Bank is revamping its corporate visual identity for the first time in nearly 25 years, in a phased strategy aimed at enhancing its digital presence.
The updates, rolling out over the next three years, include a redesigned logo, simplified fonts and a refreshed colour palette, all designed to improve user experience, readability and accessibility across digital platforms.
Jakob Bøss, Head of Group Sustainability, Stakeholder Management, Marketing and Communication at Danske Bank, described the changes as fit for an increasingly digital world.
“We are renewing our corporate visual identity to future-proof our digital customer experience to be more user-friendly, accessible, and representative of a modern Nordic bank built for the digital age, while remaining recognisable and true to the core of who Danske Bank is,” he said.
The rebranding reflects Danske Bank’s shift from traditional, physical banking to a more user-friendly digital landscape, rolled out gradually so as to balance the changes with the familiarity of the 150-year-old brand.
The bank’s previous corporate visual identity was designed in 2000, when the bank changed its name from Den Danske Bank to Danske Bank.
“The transition from a predominantly physical world with branches, ATMs and printed materials to a still more digital world has changed how we engage with our customers and stakeholders, and this has prompted us to upgrade fonts, logo and our entire visual identity to fully adjust it to the demands and requirements of a new age”, Bøss said.
The overhaul includes a font designed for improved readability online, an updated, a simplified logo, a new symbol known as the “progress bar” and a blue-and-white “Nordic” colour palette.