Danske Bank has inked a three year deal to renew its support for the Ulster Schools’ Cup, which it has supported since 2005.
The deal will further support the Danish banking group’s brand, which has had a significant presence in Northern Ireland since 2012, when it rebranded Belfast-based Northern Bank following its acquisition in 2004.
This latest sponsorship deal includes naming rights for the Danske Bank Schools’ Cup, the world’s second oldest rugby competition after the Hospitals Cup, run by Ulster Rugby.
It includes the Boys Schools’ Cup, Girls Schools’ Cup, High Schools’ Cup, Medallion Shield, U16 Cup and several other competitions.
Phil Smyth, managing director of commercial development at Danske Bank said the coming season will mark the 20th year of Danske Bank’s support, representing a milestone.
He explained: When we first started working together, the main competition was the renowned Boys Schools’ Cup, but over the years our support has grown and diversified to other competitions such as the Girls Schools’ Cup, the High Schools’ Cup and the U16 Cup.
“This evolution means there are now more opportunities than ever for young people to access and play high-quality schools rugby at all levels.”
Keith Shorten, head of commercial at Ulster Rugby, commended the bank for supporting grassroots community sport.
He said: “Danske Bank exemplifies the positive impact that a sponsor of our grassroots game can have in the local community.
“As well as supporting the ambitions of schools’ players hoping to play the game at the highest level, their investment in the sport also creates the opportunity for young people to develop a lifelong love of sport and staying active, which brings immeasurable health and well-being benefits at all ages.”