DBS Hong Kong has launched “Score Together with DBS”, an integrated brand campaign using football to communicate its financial services proposition and strengthen community engagement.
The campaign marks DBS’s sponsorship of the opening match of the 2026 Hong Kong Football Festival, where it is Diamond Sponsor and Banking Partner of the exhibition match between Manchester City and FC Internazionale Milano.
Fronted by Hong Kong footballer and DBS ambassador Matt Orr, the campaign draws parallels between football and finance, focusing on trust, teamwork, opportunity and resilience.
DBS also partnered with the Tung Wah Group of Hospitals (TWGHs) to host football activities for children, while almost 100 primary school students attended Manchester City’s open training session at Kai Tak Stadium.
Alphae Chen, Head of Group Marketing and Communications at DBS Bank (Hong Kong), said: “At the heart of both football and finance is trust, between teammates, between a bank and the clients and community we serve.”
The campaign, created by Narrow Door, also includes five videos featuring Orr and DBS Hong Kong management discussing opportunities and challenges across football and finance.
Terry Tsang, Director at Narrow Door, said: “The message is banking, the language is football, and the result is relevance.”