eToro has announced a new multi-year partnership with Leeds United Football Club, becoming the club’s Official Trading Partner for both the men’s and women’s teams from the 2026/27 season.
The partnership will see eToro feature prominently at Elland Road on men’s and women’s first-team matchdays, with branding across pitch-side LED boards, stadium screens and interview backdrops.
The two organisations will also collaborate on digital content and supporter activations throughout the partnership.
A key focus of the collaboration will be eToro’s Loud Investing initiative, which aims to encourage more people to engage with investing, with a particular focus on women, who remain less likely to invest than men.
Through its relationship with Leeds United and Leeds United Women, eToro will look to use the club’s reach and community to make investing more visible and relatable, while helping more women feel confident about getting started.
Stephanie Wilks-Wiffen, Director of Marketing at eToro, said: “Leeds United has a passionate community of supporters in Yorkshire and around the world, and we are proud to become the Official Trading Partner of both the men’s and women’s teams.
“Football brings people together through a sense of community, which is central to eToro. We look forward to working with the club to create content and experiences that connect with supporters and make the world of investing feel more open and accessible.”
Phil Hardman, Partnership Director at Leeds United Football Club, added: “We are excited to welcome eToro to the Leeds United family, as our Official Trading Partner, and especially looking forward to involving Leeds United Women in the new partnership.
“It will be great to see their branding around Elland Road on matchdays this season as we work and collaborate with the team at eToro on supporter activations and engaging content.”