Consulting firm EY has refreshed its corporate identity, ahead of further promised announcements about the company’s brand image.
Global chief marketing officer John Rudaizky, said the firm has soft launched a new brand strapline – “shape the future with confidence” – as part of a broader brand transformation.
He said: “This weekend has been a proud next era for EY as we soft launch our new tagline behind our new ‘all in’ strategy. There is of course more to follow, this weekend was the start.
“The new leadership, led by Janet Truncale have again reinforced the connection between strategy and brand in driving business, impacting people inside and out through the work EY does.”
Rudaizky, who has been with EY for more than a decade, having previously worked in senior roles at WPP and Saatchi & Saatchi prior that, said the brand project has been shaped my numerous colleagues across the business.
“I have been privileged to lead our brand through many transformations, and this signals a proud new moment,” he said.
“I have learnt more about ‘teaming’ since working at EY and this strategy process has been one of the finest ‘All In’ approaches. There are so many people I have no idea where to start.”
Rudizky explained that the new corporate strapline is designed to “reflect the depths in which EY helps clients fulfil and help shape their purposes through the spectrum of EY services and ecosystems.”
Rebecca Hirst, the company’s chief marketing officer for the UK, said the brand evolution were an indicator of “exciting times”
“Businesses face complex challenges on every front: human, financial, environmental, technological, geopolitical. With everything changing, how do businesses shape themselves to adapt and grow?
“The best way to predict the future is to create it. Which takes confidence. At EY, we are 400,000 people globally, augmented by the EY AI platform, working together to help clients shape the future.”