Name: Spreckley Partners Ltd
Finalist: – PR Agency of the year
Social: LinkedIn – https://www.linkedin.com/company/spreckley-partners/
How does it feel to be shortlisted for the 2025 Financial Promoter Awards?
We’re absolutely delighted, especially given that this is the second year running that we’ve been up for the award. It’s a testament to the hard work and dedication of our team, as well as the trust our clients place in us. While Spreckley has a strong heritage in B2B and tech PR, our financial services and fintech portfolio has grown significantly over the past five years.
Being acknowledged in this way reinforces our commitment to delivering impactful, results-driven campaigns in this sector
What does this recognition mean to you, your team, and your organisation?
This recognition validates the dedication, creativity and strategic thinking we bring to every campaign. Over the past five years, we’ve worked hard to build a strong reputation in the finance and fintech space, having won a number of new clients and being acknowledged by the Financial Promoter Awards reinforces that our efforts are making a real impact.
What part of your work are you most proud of?
We’ve achieved remarkable growth as an agency in recent years. In 2024, our agency income reached £1.7m, up 6.5% from 2023, marking our fourth consecutive year of growth. This success has been driven by a series of major new business wins that have expanded our financial services and fintech portfolio.
Crucially, this progress reflects the strategic vision we set out in Q1 2022, when we implemented a highly ambitious four-year business plan with the goal of doubling the size of the agency by 2025, and we are firmly on track to deliver on that ambition.
What was the biggest challenge you faced, and how did you overcome it?
It has been a real challenge navigating the wider economic pressures impacting the UK PR industry. Over the past two years, agencies have contended with rising operational costs and client budget constraints which has in turn led to increased competition for new business. These factors created a highly challenging environment for growth and client retention.
To overcome this, we doubled down on strategic planning and resilience. Our four-year business plan, launched in Q1 2022, gave us a clear roadmap to scale sustainably while maintaining service excellence. We focused on diversifying our client base, strengthening our financial services and fintech portfolio, and investing in talent and technology to deliver measurable value.
A part of this has been embracing AI-driven tools, enabling us to streamline workflows and continue to deliver impactful campaigns despite market pressures.
How do you see marketing and communications evolving in financial services over the next few years?
With AI gradually becoming a bigger part of marketing and comms workflows, the industry set to become even more data-driven, personalised, and technology-led. We expect to see a continued shift towards AI-powered tools when it comes to tasks like analytics, reporting and more, enabling brands to deliver highly targeted and relevant messaging at scale.
If you could give one piece of advice to others entering these awards in the future, what would it be?
Be authentic and results focused. The judges want to see more than just creative ideas—they want evidence of impact. Showcase measurable outcomes, whether that’s growth in revenue, client acquisition, or campaign performance, and link everything back to your strategic objectives.
Also, don’t underestimate the power of storytelling: explain the challenge, your approach, and the results in a way that demonstrates innovation and resilience. Finally, start early: gather data, testimonials, and examples throughout the year so your entry is compelling and complete.
Are you excited for the gala in November? What are you most looking forward to?
Absolutely! Win or lose, it’s a fantastic opportunity to celebrate our hard work over the past year. It’s also great to have the chance to network with peers from across the PR and communications industry and celebrate their successes. Celebrating the achievements of the industry together makes the evening even more special.
How do you and your team celebrate success?
Collaboration is at the heart of our culture, so every success is celebrated as a team. We make a point of sharing wins across the agency and marking them with social events that bring everyone together.
Whether it’s a team lunch, after-work drinks, or a full celebration for major milestones. If we were lucky enough to win this year, that’s another excuse for a party!
Are you a finalist and would like to get involved?
Please email Megan McCabe, Marketing Manager, at megan.mccabe@rhoticmedia.com.