Company: MB Brand Communications
Sponsorship Category: Bank & Payments Marketer of the Year
Social: LinkedIn – MB Brand Communications
An introduction to MB Brand Communications
We are an employee-owned, integrated brand communications agency with over 50 years of experience. We help financial services, B2B, and consumer brands build distinct brand loyalty and deliver high-impact campaigns through clear strategy, standout creative, and nimble execution – all without the bureaucracy, process, and slow timescales of traditional network agencies.
Why did you choose to sponsor the Financial Promoter Awards?
Financial marketing requires a rare mix of regulatory precision and bold creativity. Sponsoring the awards allows us to champion the outstanding talent raising the bar in this sector and showcase our ongoing commitment to the financial communications community.
Why is being part of the Financial Promoter community important to MB?
It keeps us directly connected to the real-world ambitions and hurdles of in-house marketing teams. The community provides a vital space for thought leadership, shared learning, and celebrating creative bravery in a complex industry.
What’s changing in financial services marketing and communications?
Navigating AI without losing authenticity. While generative tools offer incredible efficiency gains, the rush to adopt AI “for the sake of it” risks damaging brand voice and human trust without proper checks and balances and human-led communications. Alongside this, balancing Consumer Duty regulations with clear, engaging, jargon-free communications remains front and centre of what we do.
What are you most looking forward to about the gala in November?
Getting under one roof with our industry peers to raise a glass to the people behind the work. It’s a great opportunity to celebrate the hard-earned wins and incredible creativity across the sector.
Our team has worked in the industry for such a time that we’ve seen our clients go from graduates to board members, and it’s a great opportunity to check-in on the next generation of talent.
Are you a sponsor and would like to get involved?
Please email Megan McCabe, Marketing Manager, at megan.mccabe@rhoticmedia.com.