Name: James Endersby
Job title & company: CEO, Opinium
Sponsorship: Headline Sponsor
Social: LinkedIn – Opinium
Website: https://www.opinium.com/
Why did you decide to sponsor the Financial Promoter Awards 2025?
Opinium is proud to sponsor the Financial Promoter Awards because we work hand-in-hand with marketing, PR, and communications teams across the financial services sector.
Through our research and insight, we support these teams in understanding audiences, shaping strategies, and amplifying their influence in an increasingly competitive landscape. Sponsoring the Financial Promoter Awards is a natural extension of that partnership, an opportunity to recognise, champion, and celebrate the exceptional creativity, effectiveness, and dedication that define this community.
By supporting these awards, we reaffirm our commitment to helping financial communicators excel and to highlighting the vital role they play in shaping trust, reputation, and success across the industry.
What value does being part of the Awards bring to your brand and organisation?
Being part of the Financial Promoter Awards reinforces Opinium’s position at the heart of the financial services communications landscape. It allows us to deepen our relationships with the talented marketing, PR, and communications professionals we work alongside, while showcasing our commitment to supporting excellence and innovation in the sector.
The Awards provide a platform for us to celebrate the impact our clients and peers are making, share insights that drive better outcomes, and engage with the very best in financial storytelling and strategy.
Ultimately, our involvement enhances our brand visibility among key industry leaders, strengthens our reputation as trusted partners in driving meaningful change, and aligns us with a community that shares our passion for insight-led impact.
What does being part of the Financial Promoter community mean to your organisation, and why is supporting this network important?
Being part of the Financial Promoter community means being connected to a network of forward-thinking professionals who are shaping how financial services engage, communicate, and build trust with their audiences. For Opinium, this community represents the clients, collaborators, and innovators we work with every day, people who use insight, creativity, and strategic thinking to make a real difference.
Supporting this network is important to us because it fosters collaboration, knowledge-sharing, and continuous improvement across the sector. By engaging with and championing this community, we not only celebrate the exceptional work being done but also contribute to raising standards, inspiring new ideas, and driving the industry forward through the power of evidence-based understanding.
What are you most looking forward to about the gala in November?
We’re most looking forward to celebrating the incredible talent, creativity, and impact of the financial services marketing and communications community at the gala in November. It’s a rare opportunity to come together with peers, clients, and collaborators to recognise the hard work and innovation that often happens behind the scenes.
We’re excited to see the inspiring campaigns and insights that have made a real difference over the past year, and to connect in person with so many of the brilliant people driving progress in the industry. Above all, it’s a chance to celebrate the power of insight-led storytelling something that sits at the heart of everything we do at Opinium.
How do you and your team celebrate success (big or small)?
At Opinium, we believe every success – big or small – deserves to be recognised and celebrated. We make a point of sharing wins across the team, whether that’s through shoutouts in our company meetings, a round of applause on Teams, or taking time to celebrate together in person.
From client milestones and award nominations to project breakthroughs and personal achievements, we value creating moments to pause and appreciate the effort behind the results. Our culture is built on collaboration and support, so celebrating success isn’t just about recognition – it’s about strengthening our team spirit, boosting energy, and reminding ourselves why the work we do matters.
Are you a sponsor and would like to get involved?
Please email Megan McCabe, Marketing Manager, at megan.mccabe@rhoticmedia.com.