Firstrust Bank has teamed up with Philadelphia Eagles star and two-time Super Bowl champion Brandon Graham to help local businesses boost their competitive advantage.
The ‘Edge’ campaign aims to highlight how Firstrust provides businesses with a competitive ‘edge’, drawing on Graham’s reputation as one of the NFL’s most feared edge rushers.
The campaign seeks to present Graham as a committed figure in the Philadelphia community and as someone who exemplifies dedication and consistent performance, both on the field and in business.
Richard Green, executive chairman and owner of Firstrust Bank, said: “Brandon embodies the resilience, determination and competitive spirit that drive Philadelphia forward,
“On the field, he dominated the edge. In business, Firstrust is just as relentless when it comes to helping local businesses find and maintain their edge. Firstrust is committed to helping businesses stay ahead of the competition by providing the resources and local expertise they need to succeed.”
The campaign and use of Graham builds on Firstrust’s role as the official bank of the Philadelphia Eagles this NFL season while also supporting its tagline, ‘Philadelphia’s Hometown Bank,’ by highlighting the bank’s commitment to community values.
The campaign launched during the Philadelphia Eagles’ preseason game against the New York Jets and will run across TV, radio, digital ads, social media, and billboards throughout the Greater Philadelphia area, alongside in-branch displays and short social media content throughout the NFL season.