This finalist spotlight has been provided by Markel UK.
Markel UK is delighted to have been shortlisted in two categories at this year’s Financial Promoter Awards: In-House Team of the Year and Sponsorship Initiative of the Year. Both shortlistings reflect our commitment to creating value beyond insurance, whether through insight-led marketing that supports business growth or initiatives that champion the sectors and communities we serve.
Insight-led, partnership-driven
For our 16-strong marketing team, every project begins with understanding the needs of our customers, broker partners, and the sectors they operate in. Working across content, digital, design, communications, and campaign delivery, we combine research, insight, and collaboration to create campaigns and propositions that address real-world challenges.
One recent example was our work within the construction sector. After identifying significant mental health challenges affecting construction workers, we helped shape a proposition that included access to a 24/7 mental wellbeing helpline, demonstrating our commitment to providing practical support beyond insurance.
Being shortlisted for In-House Team of the Year recognises the role marketing plays in helping the wider business create meaningful value for customers and brokers alike.
Championing charities and the care sector
Our Sponsorship Initiative of the Year shortlisting recognises Markel’s long-standing support of the Markel 3rd Sector Care Awards, which we have proudly sponsored for the past 12 years. The awards celebrate the outstanding work carried out by charities and care organisations across the UK.
Our involvement goes beyond the ceremony itself. Working alongside Care Management Matters, we help raise awareness of nominations, promote finalists, and secure media coverage for winners. We also invite broker partners to become part of the
awards programme, helping to strengthen relationships across the care and charity sectors.
Through PR activity, content creation, and ongoing support, we’re proud to help amplify the stories of the organisations making a positive difference in their communities.
Thinking outside the 6-yard box
Earlier this year, Markel was recognised as the number one commercial lines insurer for service for the third consecutive year in the Insurance Times Five-Star Rating Report.
To celebrate, the marketing team embraced the idea of a “hat trick” and created a football-themed video, complete with a sports pundit analysing Markel’s success. It was a fun example of the creativity and collaboration that underpin many of our campaigns.
Proud to be recognised
Being shortlisted in two Financial Promoter Awards categories is a fantastic achievement and recognition of the creativity, collaboration, and dedication of everyone involved.
We’re incredibly proud of both shortlistings and look forward to celebrating alongside peers from across the industry at the awards ceremony in November.
