This finalist spotlight has been provided by T. Rowe Price.
From Sponsorship to Partnership: T. Rowe Price and the LMA
We’re thrilled that T. Rowe Price has been shortlisted for Sponsorship Initiative of the Year at the Financial Promoter Awards UK 2026, recognising our partnership with the League Managers Association (LMA).
When the partnership began in 2021, our ambition was to find a different way to support our clients and their businesses. Alongside investment insight, we wanted to create experiences that could add value more broadly, drawing on perspectives around leadership, resilience, performance, teamwork, and culture.
What began during Covid with virtual sessions featuring LMA sporting ambassadors has since grown into more than 30 in-person client events, from smaller roundtables to larger conferences.
Creating something distinctive
From the outset, we wanted this to be a genuine partnership rather than simply a sponsorship. Working with the LMA has allowed us to bring together perspectives from sport, business and leadership, creating conversations that give clients something useful to take back into their own organisations.
Bringing the programme to life has been a real team effort, with the LMA and colleagues across T. Rowe Price working together to shape events around our clients and what matters to them. This has involved teams across Sales, Marketing, Events, Digital, Design, Compliance, DE&I and PR.
A standout example was our inaugural UK Regional Conference at St George’s Park, the home of England’s national football teams. The event delivered a distinctive “day of two halves”, combining investment insight with an interactive, team-based football experience.
The response to the wider partnership has been very encouraging.
Events have attracted strong attendance and feedback, with clients highlighting the differentiated experience and the opportunities the format creates for discussion and networking. For us, that ability to create meaningful engagement and strengthen client relationships is an important measure of the partnership’s impact.
What being shortlisted means to us
We’re really pleased to see the partnership recognised in this way. The shortlist reflects the creativity, teamwork and commitment of the teams at T. Rowe Price and the LMA who have helped shape and develop the programme over the past five years.
It’s also great to be recognised by the Financial Promoter community. T. Rowe Price has enjoyed contributing to the wider industry conversation through Financial Promoter’s events and editorial content, as well as exchanging ideas with peers across financial services marketing.
We’re delighted to be shortlisted and wish all the finalists the very best for the awards night.
