The insurance industry is seeing struggling legacy systems being confronted by increasingly demanding consumers and a wealth of data. The potential for disruption is ripe, but so is the opportunity to revitalise a very traditional industry – and its marketing.
Otherwise known as InsurTech, its technological advancements are offering the insurance industry an opportunity to transform the way it does business, and marketing products and solutions are a key part of its brave new world.
In our session Lessons from InsurTech: Translating techniques to brokers and carriers at this year’s FP Live!, we will draw on experience from cross-industry experts to explore what traditional institutions can learn from these newcomers and whether their techniques are appropriate.
From looking at the importance of diversifying talent structures to procurement, the session will dig into how InsurTech, which is characterised by an environment of scarcity and urgency, can achieve goals that are very different to that of the traditional insurance industry.
Join us to explore the essential skills for tomorrow’s financial marketer at FP Live! on 18 March at London’s America Square Conference Centre.
Our full agenda can be found on our website, along with our impressive speaker roster.
A limited number of tickets are still available, along with bespoke sponsorship packages.
For more information, please contact FP Publishing Director Elizabeth Pfeuti on 07957 504824 or Elizabeth.pfeuti@rhoticmedia.com.