GoHenry has launched a new nationwide financial education campaign aimed at helping parents overcome barriers to investing for their children and raising awareness of Junior Stocks and Shares ISAs across the UK.
The money app, which helps children learn to earn, save, spend and invest, unveiled its new ‘Invest In Me’ campaign on 19 May, positioning long-term investing as a more accessible option for families looking to build financial security for their children.
At the heart of the campaign is ‘Blink and I’ll be big’, a first-of-its-kind AI-powered experience designed to show parents how small monthly investments could grow over time.
The interactive tool fast-forwards a child’s likeness to age 18 while illustrating what regular contributions – such as £5 a month – could potentially accumulate to through a GoHenry Junior Stocks and Shares ISA.
GoHenry said the campaign aims to simplify investing and encourage families to think beyond traditional cash savings, making long-term wealth building feel more achievable rather than intimidating.
The initiative coincides with the government-backed Invest for the Future campaign and forms part of GoHenry’s wider efforts to improve financial literacy among children and families.
GoHenry founder Louise Hill said the company wanted to help families not only teach children about money management but also support them in growing wealth for the future.
“We’re known for helping kids learn how to manage money. Now we’re helping families grow it too,” she said.
“Our latest campaign is aimed at helping parents overcome barriers to investing, putting Junior Stocks and Shares ISAs on the national agenda to help set kids up for future success.”
Hill said the visual nature of the campaign was intended to make investing easier to understand and demonstrate the long-term benefits of starting early.
“Making money concepts easy to understand is part of our ethos, which is why we chose a visual route with our Invest In Me campaign to personalise the potential value of retail investing – and show why starting early literally adds up,” she said.
As part of the rollout, the ‘Invest In Me’ campaign will appear in 650 outdoor locations nationwide, including roadside and railside billboards, bus advertising, Transport for London Underground placements and digital screens in shopping centres, cinemas and motorway service stations.
The campaign will also feature across connected TV, social media and influencer channels, with a second phase planned during the back-to-school period.
This will include a two-week ‘Invest In Me’ pop-up experience at Bluewater Shopping Centre, where families will be able to try the ‘Blink and I’ll be big’ experience in person.