Online trading platform HFM is aiming to boost its global brand presence and deepen engagement with football audiences through a new multi-year partnership with Arsenal.
The online trading platform has been named an Official Global Partner of the Premier League club, as it looks to tap into Arsenal’s international fanbase to support its ongoing expansion.
Under the agreement, HFM will receive matchday branding at Emirates Stadium, alongside visibility across the club’s digital platforms, including its recently launched content hub. The deal also includes access to club marketing assets and players to support future campaigns.
HFM said the partnership will provide a platform to connect with supporters worldwide, with a series of activations and content initiatives set to roll out later this season.
Both parties said the agreement brings together two brands aligned on performance and long-term growth.
Efthymios Mesis, CMO at HFM, noted that trading and elite sporting performance are both driven by strategic thinking, resilience and the ability to perform under pressure.
He added: “Through this collaboration, we look forward to creating meaningful global engagement opportunities that reflect our shared commitment to excellence and long-term growth.”
Arsenal has secured several sponsorship deals with financial services companies, including Starling, Bitpanda and Airwallex.