Hiscox led financial services winners at this year’s Outdoor Media Awards, hosted by advertising group Clear Channel.
Marketers at the Anglo-Bermudan insurance group were the only financial services firm to win a gold award at this year’s event, with Lloyds Banking Group and Nationwide Building Society taking home silver medals.
Across 13 categories, judges evaluated the campaigns of organisations across the UK for work that was deployed during 2023.
In the Cross Format category, Hiscox’s campaign “Your Business Story” took first place ahead of a broadband campaign for TalkTalk and a Rugby World Cup campaign for Asahi UK.
Ed Birth, head of brand marketing at Hiscox, said: “We saw off some big names including KFC, Nationwide and the launch of The Barbie Movie to win in this category. The award is a testament to really strong collaboration between Hiscox and our agency partners and we hope it’s the first of many.”
There was success too for Lloyds Banking Group for its campaign crafted by Zenith and adam&eveDDB for the Scottish Widows brand. The “Pensions Gap Confronts Rishi Sunak” campaign took a silver award in the National Social Impact category.
Nationwide, meanwhile, was commended in the Cross Channel Award category for its Fairer Share campaign, put together by GroupM OOH, Wavemaker and New Commercial Arts.
The judges of the awards include Ben Chadd, chief client officer of Mindshare, Richard Clay, chief strategy officer of Zenith UK, Abi Ward, general manager of Havas Media UK and Denise Turner of Route Research.
The Outdoor Media Awards are a celebration of outdoor advertising and the Grand Prix winner receives £150,000 worth of media space across Clear Channel’s UK digital screens.