HSBC has launched its ‘Made it Better’ campaign to highlight the improvements and benefits of its updated mobile banking app.
In April, the bank rolled out its biggest mobile app update since 2012, aiming to better compete with digital-first challenger banks.
The new campaign, which builds on the success of last year’s The HSBC Way campaign, aims to showcase how the updated app helps turn everyday banking challenges into effortless experiences for customers.
The campaign includes a series of videos that portray everyday challenges and show how HSBC’s improved mobile app helps customers when it matters most.
For example, one edition, titled “Another Round” shows a man struggling to pay for drinks for the entire bar. However, with the new app he is able to instantly transfer his credit limit with ease.
In “Run”, a woman chases down a wallet thief and quickly uses the app’s “Chat with Us” feature to get immediate support, demonstrating how HSBC can step in during urgent moments.
“Double Plaster” follows an injured man unable to sign documents in person. Thanks to facial authentication in the new app, he completes his banking tasks with ease, reinforcing HSBC’s focus on accessibility.
The campaign will run across a wide range of channels, including national TV, social media platforms, and HSBC’s branch network.