The Intercontinental Exchange group has launched an advertising campaign to promote the benefits of democracy ahead of the forthcoming US election.
The parent of the New York Stock Exchange announced the campaign as an important investment given that financial markets rely on the free flow of capital – a consequence of a strong democracy.
Its domestic broadcast campaign will run from Monday (28 October) while the advertisements will also run across social media channels.
Jeffrey Sprecher, chair and chief executive officer at ICE, said: “As we approach election day, ICE and NYSE are launching this campaign to encourage individuals to take full advantage of their right to vote, the cornerstone of our democratic process and the foundation of our republic.”
The campaign on social media – available to view here – opens with the tagline “together we can achieve greatness” and is accompanied with a spirited set of images showcasing the achievements of Americans through history.
Voters take to the polls across the US on Tuesday 5 November, with the newly elected president set to serve on a four year term from January 2025.
The majority of US citizens over the age of 18 are eligible to vote and all states now require voters to register before polls open, with the exception of North Dakota.
On Sunday (27 October), former First Lady Michelle Obama joined the campaign trail with Democratic nominee Kamala Harris, while former president Donald Trump sat for a three hour interview with podcaster Joe Rogan on Friday (25 October).