IDA Ireland has refreshed its corporate identity to better reflect the organisation’s strategic vision and affinity with Ireland.
The foreign direct investment (FDI) agency has launched a new logo and tagline to showcase the importance of IDA Ireland in attracting investments into Ireland and empowering client companies to thrive.
Aimee Stewart, head of marketing at IDA Ireland, said the brand is the organisation’s calling card in an increasingly competitive global marketplace and presents IDA in a fresh and dynamic way.
“IDA Ireland last rebranded in 1980. The new identity is digital first with a vibrant shade of green, as distinct from heritage or grass green, that represents a thriving, contemporary Ireland.
“The new logo pays homage to the iconic shamrock and signifies the unique way in which IDA Ireland partners with global companies to support their success.
“The bespoke typeface is confident and professional with nod to its Irish personality,” Stewart told Financial Promoter.
The brand update is the result of research and brand development work and will be rolled out across digital touchpoints and at office locations, starting with its head office.
FDI Ireland partners with global companies to provide financial assistance, support, and advice to help them establish and transform their operations in Ireland.