IG Group, the online trading provider, has launched its latest out-of-home (OOH) campaign, continuing the poultry motif seen in its previous marketing efforts.
The new installations of digital billboards at train stations carry the tagline: “For those who hear ‘stock’ and don’t think chicken.” They also encourage passersby to “turn your knowledge into progress” while highlighting IG’s zero-commission investing, aiming to make trading feel accessible and approachable.
The campaign is designed to engage IG’s community where their curiosity thrives, celebrating the mindset that turns knowledge into action and encouraging people to think differently about investing.
This latest initiative builds on IG’s Giant Nest Egg campaign from September and October, which ran across September and October and was designed to make savings and investment more approachable.