KuCoin has activated its partnership with golf icon and Masters champion Adam Scott, launching a major marketing campaign across Australia as it doubles down in the region.
The ‘Integrity First. Trading on KuCoin Next’ campaign links elite sport with digital finance by spotlighting their shared values of integrity, precision and resilience.
The advert shows that in a sport like golf, where challenges constantly shift, Scott has learned to trust the process and build a foundation that prepares him for anything the course throws at him. By checking his KuCoin app in the spot, the film draws a parallel between those values and the discipline required in crypto trading.
The advert’s launch coincides with KuCoin’s Australian expansion, following the opening of a new Sydney headquarters and the creation of a local leadership team focused on serving users, ensuring regulatory compliance and delivering institutional-grade security.
It also builds on KuCoin’s partnership with Scott, which began in September when he was appointed the platform’s first global brand ambassador.