Financial firms warned on use of influencers
Companies using brand ambassadors for marketing campaigns have been issued new guidance on the acceptable terminology that influencers should use...
Read moreDetailsCompanies using brand ambassadors for marketing campaigns have been issued new guidance on the acceptable terminology that influencers should use...
Read moreDetailsConsumer-facing financial brands must recognise the lower tolerance younger generations have for social harm, if they are to succeed in...
Read moreDetailsBarclays has released further details of its support of this year’s Wimbledon Tennis Championships, including the sponsorship of a fanzone...
Read moreDetailsNationwide Building Society has launched a marketing campaign promising to pay its members an incentive payment when it makes a...
Read moreDetailsFintech businesses and organisations are having to become money savvy when it comes to marketing spend and priorities this year....
Read moreDetailsIn the past, financial institutions had been accused of paying lip service to equality and inclusion. Marketing teams sometimes shouldered...
Read moreDetailsYear-on-year marketing spend at the UK’s largest high street banks and building societies grew in 2022, as businesses responded to...
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